I-Seat igubha iminyaka engu-75 yomlando: Ukusuka ekushayeleni izimoto eSpain kuya ekuhambeni okuhamba phambili

NgoMeyi walo nyaka wezi-2025, isihlalo sikhumbula iminyaka engu-75 yomlando eziphawule inkambo yomkhakha wezimoto nokuhamba eSpain. Kusukela ekuqaleni kwayo emuva ngo-1950, inkampani yaseSpain ikwazile ukuzisungula kabusha futhi yashintsha, ihambisana nezizukulwane ezimbalwa futhi ishiya uphawu lwayo emlandweni wezimboni wezwe.

Kule minyaka engamashumi ayisikhombisa nengxenye, i-Seat iguqule ukuhamba izigidi zabantu, kusukela ekubeni inkampani eyakha izimoto ezinhlanu ngosuku ze-Legendary Seat 1400 ngeminyaka yawo-50, yafinyelela ekukhiqizeni okukhona manje kwamayunithi angaphezu kuka-3.000 ngosuku ngezinhlobonhlobo zezinhlobo ezizungeza emazweni angaphezu kuka-70. Le nkampani, okwamanje eyingxenye yeVolkswagen Group, igcizelela ubuphayona bayo ngokuhlala iwukuphela komkhiqizi wezimoto odizayina, athuthukise, akhiqize, futhi adayise izimoto e-Spain ngokuphelele, ekhuthaza ukuqanjwa okusha nokuqashwa ezitshalweni zayo e-Barcelona, Martorell, nase-El Prat de Llobregat.

Umbukiso womlando nemicimbi eyisikhumbuzo...

Ukugubha ingqophamlando yabo, USat uhlele umbukiso okhetheke kakhulu e-Plaza Univers e-Barcelona., ehambisana ne-Barcelona Automobile Show ngoMeyi. Lapho, izivakashi zingakwazi ukubona izimoto eziyizifanekiselo ezingu-75 ezibonisa ukuvela komkhiqizo: kusukela ku-Seat 1400 yokuqala, kudlula i-iconic Seat 600, i-groundbreaking. Ibiza noma ethuthukisiwe León, kuze kufinyelele ikusasa likagesi ngamamodeli afana ne I-Cupra Raval okuzokwenzeka maduze eMartorell.

I-athikili ehlobene:

I-Seat inyusa imali engenayo ngo-2,4% kwikota yokuqala, iqhutshwa ukuthengiswa kweCupra

Lo mbukiso uhlose ukuhlola indima kaSeat empilweni yansuku zonke kanye nenkumbulo ehlangene yabantu baseSpain. I-Casa Seat nayo ijoyine imigubho ngohlelo lwamasiko oluvulekele idolobha lonke. Kufaka phakathi imibukiso yezimoto zomlando, imisebenzi yokuxoxisana, imifanekiso emincane, kanye neminikelo yezokupheka ekhethekile, ngaleyo ndlela kuqiniswe ukuxhumana kwe-SEAT nomphakathi we-Barcelona kanye nefa layo lezimboni.

Ukusebenzisana ne-ONCE: i-Cuponazo enamamodeli angu-20 omlando…

Enye yezimfanelo eziyingqayizivele zalolu suku yi- Uhlelo olukhethekile lwe-'Cuponazo' ka-ONCE, okungokokuqala ngqa emlandweni we-draw Imifanekiso engu-20 ehlukene ebonisa amamodeli e-Seat adumile. Amakhuphoni ayizigidi ezingu-13,5 asefakiwe, atholakala kulo lonke elaseSpain, abonisa izimoto ezifana ne-1400, 600, 1500, 127, 124 Sport noma i-Ibiza, kanye neziphakamiso zamanje ezifana ne- Leon e-HYBRID.

Ukusebenzisana phakathi kwe-Seat kanye ne-ONCE akubonisi nje kuphela ukuvuma ngekhanda nezinkumbulo zezizukulwane ezimbalwa, kodwa futhi kubonisa ukuzibophezela komphakathi nokubaluleka kokufakwa, izindinganiso zombili izinhlangano ezihlanganyela ngazo emsebenzini wazo wansuku zonke. Umdwebo okhethekile uzokwenzeka ngoMeyi 9, idethi ephawulwe emlandweni womkhiqizo, futhi isivele ithathwa njengengqopha-mlando yezobuchwepheshe ye-ONCE, engakaze isebenzise izithombe eziningi kangaka emdwebeni owodwa.

Umkhiqizo waseSpain oguquguquka njalo: ukuqamba okusha, ukuthekelisa, nokusimama...

Phakathi nale minyaka eyi-75, I-Seat isikhiqize izimoto ezingaphezu kwezigidi ezingu-20,5 futhi yethula izinhlobo ezingu-77. Ezinye izibalo zikubonisa kahle lokhu kuziphendukela kwemvelo: ngo-1953, ukukhiqizwa kwakungamayunithi amahlanu ngosuku embonini yaseZona Franca; Namuhla, ifektri yaseMartorell, enamamitha-skwele ayizigidi ezingu-2,8 (okulingana nezinkundla zebhola ezingu-400), ikhiqiza imoto njalo ngemizuzwana engu-40.

Ukwenziwa kwamazwe ngamazwe kube ukhiye emlandweni wakamuva wenkampani. Kusukela yathunyelwa okokuqala eColombia ngo-1965, iSEAT isidayise ngaphezu kuka-80% wezimoto zayo ngaphandle kwaseSpain, kanti izinhlobo zayo zisemigwaqweni yamazwe angaphezu kuka-70. Ukujoyina Iqembu lakwaVolkswagen ngo-1986 kwamele ukweqa kwamasu, ukuhlanganisa ubukhona bayo bamazwe ngamazwe nokuzibophezela kwabo kwezobuchwepheshe bayo.

Eminyakeni eyishumi yakamuva, i- ukudalwa I-Cupra e 2018 isiqinise isikhundla sikaSeat esigabeni sezemidlalo kanye nogesi, sedlula izimoto ezingu-800.000 ezidayiswe ngaphansi kwalolu hlobo olusha. Ngaphezu kwalokho, inkampani ibhekene nenqubo yoshintsho ebheke ekufakeni ugesi, ngamaphrojekthi afana nesikhungo esisha sokuhlanganisa amabhethri kanye nokufika okuseduze kwamamodeli kagesi akhiqizwa eSpain, konke okuphakathi kokutshalwa kwezimali okukhulu komhlaba wonke kanye Volkswagen.

Ukubaluleka kwabantu nokuzibophezela komphakathi…

Isihlalo siphinde sibe yinkampani yabantu: Ngalesi sikhathi, abasebenzi abangaphezu kuka-78.000 basebenze ezikhundleni zabo futhi namuhla abasebenzi bangaphezu kwe-14.000. Ukuqeqeshwa nokuthuthukiswa kwethalente lendawo akukaze kunganakwa, njengoba kuboniswa yiSikole Sokufunda Esinomlando (esasungulwa ngo-1957) kanye nezinhlelo zokuqeqesha eziqhubekayo.

Ngale kwemboni yezimoto, ukubandakanyeka kumaphrojekthi omphakathi, njengokwenziwa kwezinsimbi zokuphefumula ngesikhathi sobhadane lwe-COVID-19 noma ukwakhiwa kwakamuva kwe-Seat Cupra Foundation Ukukhuthaza ithalente lentsha namathuba alinganayo, bagcizelela indima yabo esebenzayo emphakathini waseSpain.

Amamodeli amise izizukulwane ezimbalwa...

Phakathi kwe Amamodeli angu-20 azodlala kumakhuphoni KANYE futhi okuyingxenye ebalulekile yomcabango ohlangene, gqamisa Isihlalo 600 (imoto eyayiphelezela abaphakathi ohambweni lwabo lokuqala), i 127 (inkomba yemoto yaseSpain eminyakeni yamashumi ayisikhombisa), i Ibiza (imodeli edayise kakhulu enamayunithi angaphezu kwezigidi eziyisithupha) kanye León (uphawu lokusungula kanye nempumelelo kwezohwebo). Ngaphandle kokukhohlwa okunikezwayo okungajwayelekile kodwa okubalulekile ekuthuthukisweni komkhiqizo, okufana ne-1200 Sport "Bocanegra," i-Fura Crono, i-Ronda, ne-Marbella Playa.

I-athikili ehlobene:

I-Seat Ibiza FR Anniversary: Isihlalo esithengiswa kakhulu emlandweni sihlanganisa iminyaka engama-40 futhi siyigubha ngalolu hlelo olukhethekile

I-Las Imigubho yeminyaka engama-75 Zisivumela ukuthi sithokoze lonke uhambo olusuka kulowo mhlangano wokuqala e-Zona Franca yase-Barcelona kuya ekuzibophezeleni kwamanje kokufaka ugesi, ukusimama, kanye nokusungula izinto ezintsha, njalo ngenhloso yokuletha ukuhamba kubantu abaningi ngangokunokwenzeka. I-Seat iyaqhubeka nokubhekana nenselelo yokuhola uguquko lokuhamba eSpain, ihlale iyisizukulwane sezimboni, samasiko, nesomphakathi izimpawu.

Umlando kaSeat ubhalwe ngazo zonke lezi zimoto, ekhona kuzinkumbulo, izithombe zomndeni ngisho nezingoma namamuvi, ahambisana nempilo yansuku zonke yezigidi zabantu baseSpain kukho konke ukuphila kwabo.

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